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Follow these steps to connect MTU Kerry Library to Google Scholar:
1. Go to Google Scholar and click on the hamburger icon (3 horizontal bars) on the top left of the screen.

2. Scroll down to the bottom of the menu that pops up and click on Settings.

3. Click Library links in the menu on the top left of the page.

4. Search for MTU Kerry, select Munster Technological University MTU Kerry and click Save.
Note: Leave the Open WorldCat box ticked if you want to be able to link to freely available content.

5. Now you're ready to search! On the results page, look for results with the Full-Text @ MTU Kerry links.

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 Marketing for Hospitality and Tourism
        
                    
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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
                    
        
            Marketing for Hospitality and Tourism
        
                    
                by
            
        
        
                    
        
                            
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.